четвер, 28 травня 2015 р.

McDonald's Japan announces new sales strategies


Executives at McDonald's Japan are trying to turn around their business by revamping their menus. They announced a strategy plan for boosting sales following a series of food-safety scandals. President and CEO Sarah Casanova announced the plan at a McDonald's restaurant in Tokyo.

She said the company will try to win back families and female customers by tweaking menus to include more vegetables.

One of the new dishes is a burger featuring vegetables and chicken. Customers will also be able to choose a salad instead of fries to go with their meals.

Fewer people in Japan have been eating at McDonald's. Sales have declined by double digits for 10 straight months.

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